Including a video on a landing page can increase conversion by 80%, this infographic created by videomarketingpoint, shows your brand is 53 times more likely to rank on the first page of Google when you use videos.
With stats like that, what are you waiting for?
Yes, I understand, creating videos is not simple. Selecting the right type of video for your needs, your customers’ interests, and the requirements of social platforms can be a lot to figure out.
Luckily, this infographic can help. First let’s defines the four common types of marketing videos:
- Explainer – Simple video that helps audiences understand difficult industry terminology, or some unique feature(s) of a product.
- Demonstration – Introduces your product or service and shows how it can benefit your customer.
- Testimonial – Showing real customers with real feelings and emotions builds a lot of trust.
- Personalized – videos for a particular prospect can bring about more engagement with your brand.
It’s been proven that 7 out of 10 people view brands in a different light after watching a video, thus making the customer more engaged and receptive to your offerings.
Videos can come in various lengths of time. Remember that an audience’s attention span is very short. The least popular time frame? More than three minutes long, These are better suited for presentations when negotiating or going for the FINAL sale. So Keep your videos short especially if your are doing Facebook or Twitter. YouTube videos can be a bit longer if positioned on your website for instructional or product demo purposes.
Finally, the graphic explains the statistical percentages that Marketers are putting on Visual content, which can help you determine which are best for your needs.