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SEO marketing is making sure that your website and company are found and are relevant in Sear Engines. Making sure that your Business is found first online breaks up the competition. If your competitors are making sure that their names and information is found before yours, then YOU lose out on potential sales. SEO Optimization of your website, Blog Post, or Articles requires taking a good look at what terms are being used in your industry by customers when they are looking for your products and services.