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In today’s fast paced environment if you are not engaging with your customer base then you are lost. Customers want to know more about you and your company. They do not want to be “SOLD” anything, but would rather feel as if they are making an educated decision. Whether that decision comes from friends, relatives, or co-worker’s influence, people use Social Media to connect with one another about products and services. Your customers today share their experiences quicker than ever before, regardless of whether those experiences are positive or negative.